The Flower Head story begins in 2009 when Helen was stuck in a job with no clear career path insight. Lost and anxious about her future, Helen expressed her feelings to Ben (her boyfriend at the time). They sat down together and had a frank conversation about goals, strengths, weaknesses and passions. By the end of this, all signs pointed toward floristry. That very night Helen both searched for, and found, an apprenticeship which she immediately applied for.
Over the next eight years, Helen worked passionately towards her goal. She gained experience through working in a variety of shops across Melbourne's inner suburbs. At the same time, between shifts and on her days off, she was creating wedding flowers for friends and family .
As the years went by Helen's hobby began to gain a reputation outside of her immediate circle, with referrals and recommendations becoming more frequent. In 2017 an ambitious goal to turn this hobby into a business was born as was the name Flower Head Events.
Helen and Ben, husband and wife duo, now with newfound ambition and determination. Ben took care of the website, advertising, customer service and administration, while Helen continued to master her craft. They worked hard to build a business and brand by offering the high quality flowers and arrangements, with a personal yet professional service to match.
In 2019, after years of sacrifices and sleepless nights, Helen and Ben put everything on the line when they quit their full time jobs and signed a lease for a private studio in Braeside.
Although Flower Head Events is a relatively "new" business, we've been quietly making ourselves known in the wedding industry. We won the ABIA's Victorian Wedding Floral Designer for 2020, and have also become one of Victoria's most highly and positively reviewed wedding florists on easyweddings.com.au.
Flower Head Events is so much more than a business. It's our dream; one that is made possible by the clients we serve everyday. Every time our name is recommended by a past client we get to continue doing what we love. So that is our simple yet profound goal that guides us everyday.